Why are newspapers and newsletters put in columns? Why are paperback novels small in width?Turns out that are we get bored with reading across an 8.5" page.
Therefore if you want people to keep reading your article and your information it is better to put the information into columns. Even this blog reading column is only 1/2 of the screen. It might seem silly but that is what the psychologists tell us.
Pictures or small quotes, also help to keep our interest whether on the side or in the middle.
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